Creating a beautiful website can be a challenging feat for small business owners, whether their present design needs minor modifications or a complete overhaul. What's even harder is finding a qualified web designer to take on the task without breaking the bank.
As opposed to large corporations, small companies have specialized needs and often a limited budget to market themselves and gain the trust of clients.
For this reason, small businesses need to have a professional, mobile-optimized, and fully functional website to help them grow.
Like any other business decision, small business owners want to ensure they are choosing the best web designer to create and manage their websites. But what exactly are small business owners looking for in a web designer?
Here are 6 factors that small businesses consider when looking for a web designer.
1. Overall Quality of Work
A website is like a home that is open to the entire world. In the same way, you’d want your home to be the best representation of who you are, businesses want their website to depict the finest version of themselves.
With how impactful websites can be on their client's experience and interaction with their business, it's vital for business owners to choose the right designer that fits their needs.
During the selection process, small business owners will usually want to review the designer’s previous work or portfolio.
Using this information, they get a true sense of the web designer’s abilities which allows them to identify which candidate’s style and design work are similar to what they envision for their own website.
When it comes to hiring a website designer, quality is key. It’s very evident when a cheap website was just slapped together or if it's a DIY eventually it can become a disaster.
To succeed in today's competitive online marketplace, businesses need to have a website that is both attractive and user-friendly everything that websites offer.
2. Price and Affordability
One reason that many small business owners often put off or shy away from getting a website is because of the expense associated with it. Because of limited resources, many small businesses cannot afford the thousands of dollars it takes to build and maintain a website.
The average cost of a small business website can be upwards of $9,000
However, with the right designer and pricing package, it can be affordable for small companies to enter the digital world with their website.
With Website Power 10X we can build you a high-quality website for a fraction of the time and price other agencies charge. With nearly 300 pre-built themes, we can build a beautiful, mobile-friendly and search-optimized website in no time.
3. Time to Launch
Small businesses face fierce competition from big corporations, as well as other businesses within their industry, so they need to do what’s necessary to keep up with their competition.
Every day that a small business owner doesn't have a website, they are losing out on prospective customers and leaving money on the table.
Like most things, time is of the essence and having a tangible website created in a matter of days instead of weeks is much more ideal. website Power 10X can build you a website quickly within 7 days.
4. Industry Experience and Knowledge
Small business owners want their web designers to be up to speed on current design trends, and proper security practices the critical elements of a website. In addition, it’s helpful to understand the fundamentals of SEO and how to improve a website’s ranking on major search engines.
We at Website Power 10X have access to valuable resources including helpful articles and guides that will educate you about best practices and design tips and keep you up to date on industry trends.
Our websites were designed with SEO in mind so you can be assured that the site is built using the latest technology and best practices to help you rank higher in search results.
5. Availability and Ongoing Support
Unfortunately, flakiness and unreliability are common occurrences in the web design industry. Web designers who don't follow through, disappear for weeks at a time, communicate poorly, or ignore their clients lead to business owners getting frustrated and will lead to customer churn.
Small business owners want to know web designers are readily available to make modifications and updates to their website quickly. After all, that's why they're paying them a monthly fee.
Web designers should assure them that they will act quickly and make updates in a timely manner.
Providing excellent customer service is the key for a long time (and getting referrals).
6. Credibility and Reputation
Regardless of the quality of your product and price, a website is essential, a lack of trust of your website will have a detrimental impact on your business's long-term viability.
Establishing credibility can help you earn a client's trust, strengthen your reputation and grow your business.
Final Thoughts
Web Sites can be a highly competitive field. However, it's not that hard to stand out.
All small business owners want a website that looks great, performs great, and is within budget.
Let's Work together to create a successful website that you will be very proud.
